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Market Research.


Our team possesses core strength in assessing Consumer Behaviour and that’s why has always been helpful for the various Organizations for Market Research Services. Efficient Survey Designing, Accurate analysis, and Effective Reporting have helped various business houses to draw their strategies towards consumers. On the other side, retailer acquisitions for online platforms have been very well executed by our team in the past for various online marketplaces. Steep penetration of the Indian market and comprehensive coverage of sample size will make us the right Market Research Agency for various firms.

Consumer behavior is important for almost everything in the market. Conducting household surveys, shopping mall surveys, and general surveys at various other public places helps in aligning the marketing mix strategy of the various organizations. We can be helpful in both online and offline data collection activities with respect to consumer behavior, consumer perception, and consumer satisfaction for the purpose of segmentation, targeting and positioning.

Marketplaces are growing by leaps and bounds in different areas. However, for quick growth and expansion, registration of service/product providers is necessary on the portals of these marketplaces. Our team’s experience on retailer acquisitions can be helpful in getting various sellers and service providers on board through pre-defined process of the marketplace. KYC documentation, product cataloguing, and image fine tuning & uploading are few of the process followed by our team while carrying out this activity.

While the retailers spend huge amount on the development of various stores at multiple places, but it may still result in not so profitable outlet. The common reason for such behavior is the inefficient product display which can act as not so attractive visualization for the customer. Our retail audits can be helpful for the companies to keep a track over such patterns. The standardization can also be achieved through mystery shopping from various chains of the renowned outlets.

Customized data collection is an important part of our services in which our team can collect and prepare customized datasheets for the organizations based on their specific demands. Data points like email IDs and contact numbers are generally collected through online and offline mode for the target audience. It is helpful for companies looking for one time data for their marketing and business expansion purpose.

Computer Assisted Telephone Interviewing (CATI) is useful for the organizations having dedicated and verified dataset with respect to customer database. This process involves recorded telephonic interview for spreading any information, taking a feedback or general opinion capturing. Our telephonic setup can be useful for various organizations in seeking our services on regular basis.

Focus group discussions, face to face interviews, or any published information based research, our team is well equipped with the qualitative research techniques. This activity is useful for organizations having time constraint or resource limitation for the conduction of qualitative research. Our team can also visit the client’s workplace on behalf of organization for various research activities.